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Sustainable Packaging Design with Mariela Mezquita – 1 of 2

Join Art Director Mariela Mezquita as she creates sustainable packaging for a fictional tea company in Adobe Illustrator and Photoshop! Follow along with Mariela on day 1 as she explores color palettes, typography, illustrations, and composition for various tea flavors. Don’t miss the fun on day 2 as she mockups her packaging in Photoshop, showing you how she presents her final designs to clients!

Guest Mariela Mezquita is an Art Director and designer based in Mexico City.

Host Shauna Lynn is a hand lettering artist and illustrator based in Chicago.

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Join us on Behance:

Chapters
00:00 Start
02:50 Intro of Mariela
05:10 Project overview
28:30 Clipping corners out of a shape
39:50 Which designers inspire Mariela’s work?
41:50 Designing branding variations for the first tea box
57:00 The process of branding research + Illustrations
01:25:30 What are Mariela’s Go-To tools in Illustrator?
01:34:55 Preparing files to present to a client + printing
01:43:00 Beginning another branding variation

All credits goes to the Adobe Creative Cloud

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